Caroline began her working life in media and PR and came up with the idea for & Baby Concierge a personal baby shopping service, while on maternity leave with her daughter Having gone through the; baby shopping experience and having discovered it was not the fun filled, exciting adventure she expected but actually quite a daunting and stressful one due to the vast choice o) products, it seemed obvious that a baby shopping service that helped you see your way through the baby products maze and make informed decisions was an essential requirement for parents to be today. Caroline drew on this knowledge for her book What to Buy For Baby
